The bear in nature is a strong and fearsome predator, but in the world of culture it has taken root as a symbol of tenderness, intelligence and optimism.

The bears cannot be separated from our childhood and the cultural experience even as adults. Meeting them through stories, series and movies creates something graceful and charming, fatherly, caring and sympathetic that is pleasant to meet at any age.

The Gummy Bears Project was born in the difficult days of the War started at October 7, and is entirely dedicated to the babies, children, women and men held captive by Hamas in Gaza.
The project features 241 limited edition sculptures by the artist Maayan Bachar, which are handmade using a unique technique and luxury materials.

A sculpture for each of the hostages held in Gaza.